Many universities offer distance education BBA courses in India as there are numerous job opportunities after you complete the course. Therefore, if you are planning to have an MBA degree so that you can get a lucrative job in marketing, then you can either do it through a formal route or by distance education. There are many distance education MBA courses that are offered by universities and if you complete one of these, then you can have a lucrative career opportunity in the marketing field. The marketing field (if you are successful) not only gives you a crazy number of incentives but also helps you to utilise your out-of-thinking mental faculties. To know whether you are made for marketing and how MBA would help you in this path, you must first find out whether you have the skill set required to have a lucrative career in marketing.

What skills are required in marketing?

For any business to succeed it has to do well in its marketing field. Therefore, you will find that all businesses take a special interest in their marketing department. Nowadays, marketing experts not only should have soft skills like making people management, but also should be fully aware of social media, the Internet, and software so that they can leverage these to reach out to their target audience and mould their opinion.

Furthermore, you must have the ability to think out of the box to succeed in this career. If you love to solve challenges and think about creative solutions, then a career in marketing is a great opportunity for you.

How MBA would help you in a successful career in marketing?

To succeed in marketing, you should have your fundamental rights. For this, you should know the law, finance, accountancy, management, and others. MBA is the best degree that allows you to pursue all of these with specialisation in various marketing options. Some of these include the following:

• Sales
• Brand management.
• Market research.
• Advertisment
• Digital media marketing.
• Search engine optimisation.
• Marketing consulting.
• Public relations et cetera.

All of these show that doing an MBA is a great step forward for a lucrative career in marketing.

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